Just coming back from the great big  financial bust and dip , the banks  are now  flush with cash again  and looking more confident  with ANZ new Millions Dollar logo. The question is it Appropriate ? ( just liek the  BIG  $$$ raises some CEO’s are receiving in spite of companies  running at a loss )

Its a 15 Million splash by ANZ for thier New logo

Coming back right from a stockmarket bust to boom  this will surely look like a bit of overspend . Maybe some graphic designers can shed some light on how much a normal  or then a little bit more professional looking logo can cost a company!!

Here is the logo - you be the judge

NEW ANZ 15 Million LOGO

New ANZ logo 15 million

ANZ bank has splashed $15 million on a new logo that it claims reflects its 'human' side.

The new logo, at right, features a 'modernised' font and a central 'human' shape that "represents ANZ’s customers and people" flanked by three shapes that signify the bank's operations in Australia, New Zealand and Asia-Pacific.

Now lets wait for the 20 mill and 40 mill Comm bank and Westpac logo .. wot say !!

6 comments

  1. Steveo // 8:04 PM  

    Just amazing isn't it. How much to be the CEO's brother in law works at the marketing firm that received that contract.

    Everywhere I look, I see signs of a top in the market. This exuberance is one of them.

    Come visit my Hawaii blog sometime.
    http://oahutrading.blogspot.com/

  2. Stockman // 12:11 AM  

    Hi steveo,
    Thats News does seem like it could lead somewhere .. just by that connection.. 15 million is a lott..hhmmm..
    visited your blog let me know if you want to swap links jeromejf at hotmail.com

  3. Steveo // 12:45 AM  

    Hey, Ive seen your avatar around...

    Posted some money flow charts...original material using others data.

    Sure I have linked your site. I would like to learn more about Australia and New Zealand, being resource rich countries and perhaps having a little bit of common sense and knowing what is right or wrong. Anyhow that's my idea for when I decide to get out of town.

  4. Steveo // 12:46 AM  

    PS I just theorized the part about the brother in law...but I wouldn't be surprised if there was some connection. Is Australia gov giving money to banks like in US?

  5. Jeff // 5:33 AM  

    nope australian banks have not been given any money from the australian ggoverment. But the goverment put a acted as guarantee for bank deposits to provide re-assurance to the general public during the peak of recession in us

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