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$$ 15 million for new ANZ BANK logo !!

Just coming back from the great big  financial bust and dip , the banks  are now  flush with cash again  and looking more confident  with ANZ new Millions Dollar logo. The question is it Appropriate ? ( just liek the  BIG  $$$ raises some CEO’s are receiving in spite of companies  running at a loss )

Its a 15 Million splash by ANZ for thier New logo

Coming back right from a stockmarket bust to boom  this will surely look like a bit of overspend . Maybe some graphic designers can shed some light on how much a normal  or then a little bit more professional looking logo can cost a company!!

Here is the logo - you be the judge

NEW ANZ 15 Million LOGO

New ANZ logo 15 million

ANZ bank has splashed $15 million on a new logo that it claims reflects its 'human' side.

The new logo, at right, features a 'modernised' font and a central 'human' shape that "represents ANZ’s customers and people" flanked by three shapes that signify the bank's operations in Australia, New Zealand and Asia-Pacific.

Now lets wait for the 20 mill and 40 mill Comm bank and Westpac logo .. wot say !!


  1. Just amazing isn't it. How much to be the CEO's brother in law works at the marketing firm that received that contract.

    Everywhere I look, I see signs of a top in the market. This exuberance is one of them.

    Come visit my Hawaii blog sometime.

  2. Hi steveo,
    Thats News does seem like it could lead somewhere .. just by that connection.. 15 million is a lott..hhmmm..
    visited your blog let me know if you want to swap links jeromejf at

  3. Hey, Ive seen your avatar around...

    Posted some money flow charts...original material using others data.

    Sure I have linked your site. I would like to learn more about Australia and New Zealand, being resource rich countries and perhaps having a little bit of common sense and knowing what is right or wrong. Anyhow that's my idea for when I decide to get out of town.

  4. PS I just theorized the part about the brother in law...but I wouldn't be surprised if there was some connection. Is Australia gov giving money to banks like in US?

  5. nope australian banks have not been given any money from the australian ggoverment. But the goverment put a acted as guarantee for bank deposits to provide re-assurance to the general public during the peak of recession in us

  6. antonio7:28 PM

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