Just coming back from the great big financial bust and dip , the banks are now flush with cash again and looking more confident with ANZ new Millions Dollar logo. The question is it Appropriate ? ( just liek the BIG $$$ raises some CEO’s are receiving in spite of companies running at a loss )
Its a 15 Million splash by ANZ for thier New logo
Coming back right from a stockmarket bust to boom this will surely look like a bit of overspend . Maybe some graphic designers can shed some light on how much a normal or then a little bit more professional looking logo can cost a company!!
Here is the logo – you be the judge
NEW ANZ 15 Million LOGO
ANZ bank has splashed $15 million on a new logo that it claims reflects its ‘human’ side.
The new logo, at right, features a ‘modernised’ font and a central ‘human’ shape that "represents ANZ’s customers and people" flanked by three shapes that signify the bank’s operations in Australia, New Zealand and Asia-Pacific.