Essentially, keywords and keyword phrases are the search terms that people enter into a search engine when they are trying to find a particular site. Search engines use them to help determine how to rank your site in response to searches conducted using the keyword/phrase.
Let us say that you have a site that specializes in books for children. You may have chosen “children’s books” as a keyword phrase. Ideally, your site will show up when someone searches for “children’s books”.
Once you have determined which keywords and/or keyword phrases you will use, you will have to strategically incorporate them into your web site.
So, that being said, a prerequisite for a successful positioning strategy is to identify a list of keywords and/or keyword phrases for your web site.See it not from your point of view but from the person searching
Deciding which keywords/phrases to use will take some effort. However, you will find that by choosing the right ones targeted traffic to your web site will increase.
Keyword Helper links