“Isentia” a media monitoring company formerly known as “Media Monitors” is to list on the ASX tomorrow 5th july 2014 with ASX code “ISD” . The IPO launch price is said to be $2.04.
Media Monitors was rebranded as Sentia in February 2012 and added the initial ‘i’ shortly after
Apparently Bids were capped at $50k for this one so it seems the stock will be tight.
iSentia is preparing to list on the Australian Securities Exchange (ASX), with market capitalisation from the IPO expected to be $408m.
iSentia Group Limited
Proposed ASX code: ISD
Proposed listing date: 5 June 2014 12:00 NOON EST
Ph: 61 2 9318 4036
The company “formelry Media monitors” was established in 1982 by Neville Jeffress a pioneer in sydney advertising. iSentia operates a social media insights, analysis and customised media reporting business that provides many of the world’s leading companies with media intelligence services. In plain words that means it monitors social media or online websites on the internet and provides reporting and data to companies for their brand management and online reputation or risk management as well as for other related uses.
Their High profile clients include Microsoft, Nike, Coca-Cola, Disney, Starbucks and Visa.
The underwriter is Macquarie Capital (Australia) Limited and UBS AG, Australia Branch and the offer close date is 3 June 2014.
According to www.mumbrella.com.au , Croll should receive more than 8m shares and $AUD 8.8m in cash, while CFO Nimesh Shah nets $AUD 1.7m and 800,000 shares following the IPO.
Shares are expected to begin trading on 11 Jun 2014.
You can learn more about isentia at their media page over here