DGM and Viva 9 merger brings out stronger affiliate network

Viva9 (which runs the Commission Monster affiliate network) has joined forces with DGM to form a performance marketing powerhouse.

dgm australia affiliate marketing takeover merger

 Merger News 

Commission Monster Affiliate Network – Commission Monster is Australia’s leading affiliate

Commission Monster Affiliate Network


The Affiliate Marketing sector in Australia is undergoing some takeover activity with a recent announcement that the Digital Performance Group (ASX: DIG) is to acquire Australia’s second largest affiliate network Viva9 and merge it with its own number one Australian affiliate network, dgm.

DIG‎ - Digital Performance Group Ltd (ASX)‎

DPG’s other business, Empowered Communications, also benefits from the deal, with a boost to its email database to 600,000. We are going to keep our eye on this one, keeping in mind the growing online trend  for advertising.

Check out the press release here


What is Affiliate marketing ?

From Wikipedia, the free encyclopedia

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Simple definition : “Affiliate Marketing is promoting other people’s (Company’s) product and earning a commission in return (If a sale is made).”

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